Wish Farms helped both local businesses and children in need with its recent “Buy Local. Spread Happiness” campaign.
The company, which grows strawberries, blueberries, blackberries and raspberries, started the giveback campaign on Instagram. It encouraged users to nominate their favorite local businesses by tagging them in comments on a variety of posts by Wish Farms. Each nomination automatically added the business to a random raffle drawing and 10 winners were selected.
The campaign ran on social media from April 20 to April 30 and reached nearly 13,000 users. Once the 10 winners were drawn, Wish Farms then purchased $500 gift cards from each winner and donated those gift cards to One More Child, a “non-profit organization that provides shelter, services and supplies to children and families in need.”
One More Child does everything from providing clean diapers and food to children to offering safe havens for abused children or provide foster and adoptive homes to children in crisis. A faith-based establishment it opened its first orphanage in 1904 and focuses now on providing “Christian homes and services to children and families in need across the state and around the globe.”
“This was a special campaign for us that truly ran full circle,” Wish Farms Marketing Coordinator Hailey Clark said. “It feels good to have found a way that we can both support the businesses we love and spread happiness by donating to those who need it most in our community.”
The 10 winners selected by the company are all based in Florida. Wish Farms said they have all been adversely affected by the ongoing COVID-19 pandemic.
The winners were:
The Corner Store (Plant City)
Krazy Kup (Plant City)
RAOK Boutique (Plant City)
Tub Treats (Plant City)
Stein & Vine (Brandon)
Smartbox Company (Jacksonville)
Born and Bread (Lakeland)
Black and Brew (Lakeland)
Gourmet Goodies (Winter Haven)
Carrollwood Florist (Tampa)
“We hope it helped raise awareness about giving back in this uncertain time,” Clark said. “Wish Farms is dedicated to our brand promise and will always look for creative ways to lift up those around us.”
Wish Farms was founded in 1922 and is now a fourth-generation, family operated business.
“Nationally recognized for innovation, Wish Farms utilizes patented traceability technology to ensure quality and safety by tying consumer feedback to specific information from each day’s harvest,” a news release said.
For more information about Wish Farms, visit wishfarms.com. To learn more about One More Child, visit onemorechild.org.