Wish Farms is partnering with Feeding America to help create a Superhero Summer. For every Instagram engagement the company receives on its campaign posts it will donate a meal to families in need.
You don’t need to don a flowing cape to be a superhero this summer, thanks to the new campaign hosted by Wish Farms.
From June 12 to Aug. 12, the international grower will host a campaign for its partnership with Feeding America. On Instagram, the company will post gifs of Wish Farms’ growers in a variety of comedic superhero poses. For every engagement on the post, whether it be a like, tag or follow, the farm promises to donate a meal to a family in need. Through their partnership, “$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks,” the company said in a news release.
“As a grower of fresh berries, we feel a sense of responsibility to help families who are struggling with food insecurity,” Director of Marketing Amber Maloney said. “This is an exciting campaign, not only because we are raising awareness of the issue on a national level, but because it allows each person to do some good — they are making a positive impact on their community.”
The company has worked alongside Feeding America member food banks throughout Florida for quite some time. This year, the hope is the company — which is a year-round marketer of strawberries, blueberries, blackberries and raspberries — will be able to engage its berry loving audience in the campaign and help spread awareness of the work the food banks do for the community.
“Wish Farms has been a tremendous year-round partner to our network of 12 food banks and we are thrilled to be partnering with them for this summer campaign,” Robin Safley, executive director of Feeding Florida, a partner state association of Feeding America, said. “Our agricultural partners help us make a difference by donating wholesome produce to distribute to the 2.8 million Floridians who need it most.”
It’s a challenge that food banks and organizations across the nation are struggling to stay on top of. Nancy Curby, senior vice president of corporate partnerships at Feeding America, said one in eight people in America are facing hunger. That statistic includes more than 12 million children.
For more information on Wish Farms and its partnership, follow the company on Instagram or visit wishfarms.com.