Plant City Observer

Florida Strawberry Festival still looking at concert venue development

For now, the Florida Strawberry Festival's concert venue won't be undergoing any major changes.

Festival General Manager Paul Davis said that plans to rebuild the concert venue are only in the preliminary stages, and that the Board of Directors has yet to make a final decision about tearing down the existing structure and building a new one.

"The Board has been approved to look at options," Davis said. "We've been given approval to come up with plans. We're coming up with a plan of action."

If the existing venue is torn down, one option is for the Festival to make a surround-seating area. The Festival also is looking at improving vendor space through climate control.

"These are some of the things we're looking at," Davis said. "We want to improve the experience for visitors."

Davis said that the board's final decision will most likely be made in the summer of 2016, after the Florida Strawberry Festival in March.

"We have … a lot of decisions to make," Davis said. "We're really in the beginning stages. We're using this Festival to see our best options. We're really looking hard at what's best for our customers."

Contact Emily Topper at etopper@plantcityobserver.com. 

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