There are Chick-fil-A fans.
And then there are Chick-fil-A FANATICS.
Members of both groups are earning points on the Chick-fil-A One app, eagerly watching their available point total that they can exchange for a free ice cream cone, waffle fries or Original Chicken Sandwich. Members also receive additional benefits such as surprise rewards, insider content, bonus point challenges, birthday treats and more. Originally launched in 2016, the app has grown its loyalty membership to more than 50 million members.
Whether a fan or a fanatic, both groups will be unsettled to hear that the company sent an email to customers about its reward program and starting April 4, some of the point values required to redeem certain rewards will increase, making it more expensive to earn free food. So app users, spend your points now while you can get more for your points.
It’s unclear what kind of increase will be made and whether it will be applied to some or all menu items. According to the email, the update will also bring with it additional Menu items and Meal rewards for all Members, exclusive rewards for Red & Signature Members, like kid’s meals and 30-count grilled nuggets and the opportunity to earn bonus points through special promotions and challenges.
Chick-fil-A is following in the footsteps of other chains that have changed their rewards programs in recent months, like Chipotle, Starbucks and Dunkin’.
Currently, the Chick-fil-A One app has four tiers: Member, Silver Member, Red Member and Signature Member, which allow a dollar spent at the restaurant to earn 10 points, 11 points, 12 points and 13 points, respectively. Members begin advancing up the tiers once they receive 1,000 points, which opens up the Silver Level, in one year. Red and Signature open up at 4,000 points and 10,000 points, respectively.
Inflation and the increase in food costs is said to be a driver in the reduction of program benefits.