The Florida Strawberry Festival announced today its theme for the upcoming 2015 festival.
“Come Join the Party!” was selected by festival officials in honor of 2015 marking the event’s 80th birthday.
“We wanted our theme this year to reflect the milestone of our 80th birthday,” said General Manager Paul Davis. “For 80 years our festival has been known as a celebration of agriculture, community and family, and we think that is a legacy that deserves a grand party.”
A new theme is created for each year’s festival to offer patrons a glimpse of the experience they will have at the 11-day event and to unify vendors, FFA chapters, organizations and other exhibitors who create parade floats and displays throughout the event, Davis said.
The festival’s strawberry character, who is featured in each year’s artwork, is an iconic part of the event’s branding and advertising efforts. In this theme’s artwork, he wears a birthday hat, holds a present and a noisemaker and is shown with a strawberry shortcake adorned with candles.
“We hope this is a fun theme for our patrons,” said Davis. “After all, who doesn’t love a party?”