In Justyn King’s mind, there’s no time like the present to make a statement.
Plant City High School’s star basketball player likes to call 2018-19 his “statement season.” The Bethune-Cookman commit said he wants people to have “zero doubt” about his ability to succeed by the end of his senior campaign with the Raiders. He’s so committed to that mantra that he not only changed his jersey number to 0 for the season, he also had “Zero Doubt” printed up on clothing items he could wear in school and around town.
“Every time I walk around with it on, I have the student section yelling “Zero Doubt” and people are starting to ask me if they can get a shirt,” King said.
Luckily for them, King wants to share his philosophy.
King created the Zero Doubt clothing line to inspire others to get fearless and believe in themselves, just like he’s doing. He’s been printing and selling shirts, hats and hoodies online for the past few months through a local business, Elite Logos.
“Everybody can believe in it, regardless of whether you play football, basketball, soccer, do music, anything. Anybody can claim it,” King said.
The senior does business through an Instagram page, @zer0d0ubt, and he’s sold 15 shirts and three hoodies as of press time. King plans to have more offerings like jumpsuits available in the near future.
King hopes to keep the clothing line going for as long as he can, but he’ll have to tread carefully once he gets to college. The NCAA has strict regulations about how athletes can run and profit off of businesses but, because King is pushing “Zero Doubt” without using his name and image as its marketing tool, he may be able to continue selling his clothes while at Bethune-Cookman.
In a roundabout way, King’s not the only PCHS athlete with his own shirts — he’s just likely the only one selling clothes himself. The school has capitalized on the success of the football team and quarterback Braxton Plunk by making and selling “Plunk City” t-shirts. For more information on those shirts, call the school at 813-757-9370.