Plant City Observer

Keel and Curley to debut Strawberry Shortcake wine

This only could happen in Plant City.

Keel and Curley Winery soon will debut a new wine — made from the leftover strawberry juice from St. Clement Catholic Church’s strawberry shortcake booth at the Florida Strawberry Festival.

The booth is one of the festival’s most successful — netting about $300,000 following last year’s festival. But, the church also is stuck with the leftovers — this year, about 250 gallons of juice.

A parishioner, who lives about 150 yards from Keel and Curley, suggested the church donate the extra juice to the winery. Clay Keel, events and marketing manager for the winery, loved the idea.

“We’re really excited about it,” Keel said. “Anything that appeals to people’s sense of tradition does well.”

When making strawberry wine, strawberries can’t be crushed for their juice like grapes. A different process happens instead, during which sugar is added to the juice. The measured sugar levels were perfect for creating wine with an alcohol content of 10%. The experts at the winery added more sugar to bring it up to 12% alcohol.

With the 250 gallons of juice, the winery is planning on making around 100 cases. These cases will be sold as a limited-edition flavor, Strawberry Shortcake, during the Blueberry Festival.

The winery is making two batches of the new flavor. The bottle price will be $20.

“So far, so good,” Keel said about the wine.

After the second batch is done fermenting, the two batches will be combined.

Contact Amber Jurgensen at ajurgensen@plantcityobserver.com.

BLUEBERRIES, TOO

In addition to the Strawberry Shortcake special edition wine, Keel and Curley Winery also will debut a new dry blueberry wine during the Blueberry Festival, April 27 and 28. The Blueberry Festival wine has been oak-aged for six months, and only 50 cases will be made.

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