Did you know that every $100 spent at a local, independently-owned store generates $45 of secondary local spending, compared to $14 for a big-box chain? This was first tested in 2003 by the Institute for Local Self Reliance and is nearly identical to later results across multiple Civic Economic studies.
The Plant City Times & Observer agrees with buying local. With the Greater Plant City Chamber of Commerce, we’ve launched the Buy Local campaign, encouraging residents to shop local. This week’s Buy Local spotlight is Planet Fitness. We caught up with regional manager Grady Hinchman to get all the info on this successful business.
How did Plant City Planet Fitness first get its start?
It began in a small pre-sale center next to the 24 hour bingo and PaddyWagon Irish Pub. We had a small staff that were signing up members in anticipation of the gym opening. We had a grand opening on Dec. 17, 2014 with food, music, a local radio station and special guest Dani Allen, a past winner of the biggest loser.
What kind of service does Planet Fitness offer?
A comfortable, clean, friendly, low price, judgement-free zone. We pride ourselves in having the best equipment, a very welcoming friendly staff and being a place where anyone can feel comfortable working out.
How does Planet Fitness contribute to the community?
We are involved with the chamber of commerce. We have been a sponsor of the Pig Jam, Bike Night and car shows. We have future plans to join a chamber committee and get involved with sports team sponsorship down the road.
Why is Planet Fitness locataed at its site?
Our location is great for reaching all parts of Plant City and bridging the gap between Lakeland and Tampa.
What specials are you running?
We are always running great specials with a $10 option and a Black Card Option. The Black Card is $19.99 a month and gives you access to all 950 plus locations, guest privileges, use of the hydro beds, massage chairs, tanning beds, total body enhancement and half off selected drinks at the club.
What is Planet Fitness’ motto or mission and why?
We at Planet Fitness are here to provide a unique environment in which anyone — and we mean anyone — can feel comfortable. A diverse, judgement-free zone where a lasting, active lifestyle can be built. Our product is a tool — a means to an end — not a brand name or a mold maker, but a tool that can be used by anyone. In the end its all about you. As we evolve and educate ourselves, we will seek to perfect this safe, energetic environment where everyone feels accepted and respected. We are not here to kiss your butt, only to kick it, if that what you need. We need you because, face it, our planet wouldn’t be the same without you … you belong!
How many employees do you have?
We average between 14 and 20 employees.
Can you describe your clients?
We open our doors to everyone. A lot of our members are first-time gym members. We are geared toward general fitness.