Q&A with owner Jimbo Sparks.
What kind of services can Nick’s Pizza offer the community?
My business offers awesome, authentic New York style pizza and many other great menu items at a fair price. We offer dine-in, take-out and delivery. My business also donates food to charities, sponsors youth sports and gives discounts to schools and churches in the area.
What specials are you running?
We run specials such as “All You Can Eat Wings” on Monday nights from 5 to 9 p.m. (dine-in only). Nick’s has daily lunch specials starting at $4.99. On Wednesdays, kids eat free. We also have dine-in specials on pizza that vary from week to week.
What is Nick’s motto or mission and why?
Our business motto is: Nothing frozen but the ice! We make food we are proud of and take pride in providing a quality product at a reasonable price.
How many employees do you have?
Nick’s Pizza started with two employees and now employs 12 local employees.
Can you describe your customers?
Our customers are a veritable mix of local Plant City residents who enjoy receiving awesome customer service and a great product with a personal touch. They vary from high-end bankers and real estate brokers to blue collar laborers. All of our customers receive the same great service and are treated with the utmost respect.
What is your background? Professional? Education?
My background is some college, after high school, with 30 plus years in the hospitality/food service/bar industry.
Where do you see your business in the next five years?
In the next five years I hope to remain a wellestablished and continually growing business in Plant City, continuing to provide community support and engagement, and employing, and thereby providing, income for local residents.
What is your secret to success?
The secret to Nick’s success is no secret: hard work, strong marketing, being active in community events, handing out discount cards, staying involved in the community and being at the restaurant as much as possible to connect with our customers.
What kind of restaurant culture do you promote?
Nick’s promotes a relaxed, casual atmosphere. This is a family friendly, come-as-you-are restaurant. Everyone feels comfortable and welcome.
What is your management style?
My management style is to lead by example. I provide hands-on training and treat my staff as I would like to be treated. I do not ask anything of my staff that I would not do myself. I’m a pick-that-napkin-up-myself instead of hey-you-pick-that-up guy.