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Plant City Observer Tuesday, Apr. 1, 2014 4 years ago

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Dear loyal Plant City Times & Observer reader: Happy April Fools’ Day!

Let me be clear: The story, titled “Retailer sets ‘target’ on Walden Lake golf course,” which appeared today on our website, is an April Fools’ Day spoof. It is not true.

I’ll say it one more time: It is not true.

A SuperTarget is NOT going to be constructed in the middle of Walden Lake. Chick-fil-A is NOT going to have a billboard towering over the community.

Because this is only the second April Fools’ Day for the Plant City Times & Observer, we owe you an explanation. Our sister paper, the Longboat Observer, started this tradition 16 years ago, in its print edition. Since then, it has spread to the Observer Media Group’s other papers, including the Sarasota Observer, East County Observer and Pelican Press.

We opted to test the waters with a simple web post. But here is your warning now: At some point, we may try to dupe you in print, as well.

From where we sit, we all could use a laugh now and then. We hope we did that for you with this story.

Whether you enjoyed our spoof or consider us completely immature and unprofessional, send an email to General Manager Michael Eng, [email protected].

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